FINDLAY, OHIO — COOPER TIRE & RUBBER COMPANY (NYSE: CTB) announced today an exclusive sponsorship with the ABC College Football Halftime Show during this season’s exciting college football action kicking off this weekend.

The “Cooper Tire Halftime Show” is being matched this year with a media schedule that includes coverage on ABC, ESPN, ESPN2 and on-line at ESPN.com, running from Sept. 4 through mid-October. The sponsorship will feature the Cooper logo in a number of prominent locations, including opening and closing graphics and on-set signage. The Halftime Show brings viewers all the latest scores, game previews and expert analysis that college football fans have come to expect.

“College football and the Halftime Show are traditions, and Cooper is proud to be a part of the excitement,” said Dave Craig, Director of Channel and Consumer Development at Cooper Tire. “We’ve had tremendous success with the Halftime Show for the past three years and expect that this year’s show will bring a lot of energy and excitement to sports fans around the world.”

In addition to the Halftime Show, Cooper is also offering college football fans a chance at a once-in-a-lifetime trip to attend five of the biggest bowl games by entering the Cooper Tire Ultimate Bowl Tour. Between Sept. 1 and Nov. 15, 2010, fans are encouraged to enter to win at ultimatebowltour.com. The Grand Prize winner and three lucky friends will fly on a private jet over nine intense, football-filled days to attend the Rose Bowl, Orange Bowl, Sugar Bowl, Cotton Bowl and the National Championship game.

Source: http://www.coopertire.com/html/company/news_newsreleases.aspx