FULLERTON, CA – Yokohama Tire Corporation announced today the launch of SmartSolution™, a new and innovative communication campaign aimed at commercial tire dealers, fleet owners and truck operators. SmartSolution highlights Yokohama’s core technologies and how they match up to the fleets’ critical requirements of product longevity, efficiency, availability and dependability.
“Now more than ever, fleet owners and truck operators are faced with the pressure of effectively managing tires as assets in their business,” said John Cooney, Yokohama director of commercial sales. “Tires are the third-largest operating cost for most fleets so they have to make sure that these assets are not only highly productive but have a long service life as well,” continued Cooney. “SmartSolution unifies the benefits that Yokohama commercial products offer, underscoring the advantages created in the fleets’ operation, and thus improvements in the fleets’ bottom line.”
The SmartSolution campaign will consist of advertising in print, dealer materials and a dedicated website presence. As a communication platform, SmartSolution is divided into a four-pillar value proposition, which Cooney breaks down as follows:
– Longevity: “Considering that tires are a long-term investment, the brands that deliver the longest life and most even wear yield greater returns for the fleets,” remarked Cooney. “Yokohama offers one of the longest-lasting, tire line-ups available in the industry. From our innovative casing construction to advanced tread designs and advanced manufacturing processes, Yokohama develops commercial tires that are highly durable and have long, even tread wear.”
– Efficiency: “Yokohama tires are engineered for unsurpassed fuel efficiency,” continued Cooney. “Our 703ZL™ drive tire, for instance, offers the deepest tread depth and lowest rolling resistance in its category. We are proud, as well, of the fact that we have eight SmartWay-verified tires to date. These are tires that have been verified for their low rolling resistance and which deliver superior fuel efficiency.”
Additionally, fleets can learn how much gas savings they can achieve with Yokohama’s fuel-efficient tires when compared to competitors thanks to a new and interactive Online Fuel Savings Calculator the company launched on its website in July.
Source: http://yokohamatire.com/newsroom/index.php?q=node/202
